More than 35 years ago, SelectQuote was founded on one core promise: to help our customers protect the people they value most. We pioneered the way consumers shopped for term life insurance, and now, we also help people find home insurance, auto insurance, senior health insurance and more. Our quick and easy process saves consumers both time and money, and today, more than 2 million families trust us to help them with their insurance needs.

But what truly sets us apart is our people, and the opportunities to grow your career with SelectQuote are unmatched.

We are seeking a Director Healthcare Services – Loyalty & Incentives to lead the strategic planning, development, and execution of loyalty and engagement programs. This role will focus on creating innovative initiatives to drive member retention and engagement. Reporting to the Vice President, Product Marketing & MarTech, this role will be responsible for maximizing healthcare member growth, retention deepening engagement, and increasing lifetime value through innovative loyalty initiatives.

This role will collaborate closely with Product Marketing Business Development Digital Marketing and the P&L lead to identify and refine value propositions throughout the membership lifecycle. The Director will drive member engagement and maximize lifetime revenue by developing a compelling membership experience and value proposition. A critical component of this role involves proactively identifying high-value benefits products and services by leveraging insights from customer demographics, health data engagement metrics, and sales feedback to enhance the overall membership experience.

This role offers broad exposure visibility and the opportunity to drive meaningful impact across the organization. Reporting to the Vice President, Product Marketing & MarTech, the selected candidate will work across business units and lead cross-functional teams to design develop and launch products & services that drive growth in membership acquisition retention and revenue.

If you are passionate about consumer loyalty data-driven engagement and high-value membership benefits this is your opportunity to shape a best-in-class program that drives meaningful impact.

Supervisory Responsibilities: 

• This position has direct supervisory responsibilities. 

Essential Duties and Responsibilities: 

• Own the strategy development and execution of a loyalty program that enhances member retention and engagement.
• Design a compelling rewards structure that incentivizes profile completion ongoing participation and long-term retention.
• Develop a scalable membership engagement framework optimizing incentives to drive increased value.
• Monitor program performance analytics and refine strategies to improve effectiveness.
• Lead the end-to-end development of a Senior Discounts platform ensuring members gain access to high-value benefits.
• Conduct an RFP process to select vendors for key offerings including a prescription discount card and exclusive retail healthcare travel and entertainment benefits.
• Negotiate partnerships that deliver strong member value and competitive differentiation.
• Oversee seamless integration of discounts and incentives into digital member experiences.
• Identify and vet external partners to enhance loyalty program offerings.
• Build compelling business cases for leadership approval demonstrating ROI and strategic fit.
• Work cross-functionally to integrate new benefits seamlessly into digital experiences and marketing campaigns.
• Analyze member behaviors preferences and engagement trends to inform strategy.
• Develop and execute targeted marketing campaigns to maximize loyalty program participation.
• Leverage data analytics to refine segmentation messaging and personalized engagement tactics.
• Partner with performance marketing product and CX teams to drive ongoing program enhancements.

Skills/Abilities: 

• Data-Driven – You thrive on insights using analytics to shape engagement strategies.
• Strategic & Execution-Focused – You balance big-picture thinking with hands-on program management.
• Collaborative Leader – You build strong relationships across teams to drive results.
• Innovative & Consumer-Centric – You constantly seek ways to enhance the customer experience.
• Naturally curious strategic thinker with a tenacity and drive to push boundaries of performance 
• Passionate about cultivating an understanding of membership and consumer behavior and insights to drive product development
• Strong analytical mindset with experience in performance marketing and marketing analytics.
• Exceptional leadership skills with experience managing high-performing teams and cross-functional initiatives. A natural collaborator.
• A visionary approach constantly pushing for innovation and leveraging emerging marketing technologies to enhance the customer experience.
• Owner Operator mentality demonstrating accountability, taking full ownership of initiatives proactively identifying challenges, and driving innovative solutions to optimize program success.

Education and Experience:  

• 10 years experience in Loyalty product marketing, membership programs, or consumer engagement strategy.

• 7+ years of direct team management experience

• Proven expertise in designing and executing rewards programs that drive retention and lifetime value.

• Extensive experience in product roadmap development and product management

• Extensive experience leading vendor negotiations RFP processes and third-party integrations.

• Proven ability to develop loyalty & incentives programs including vendor selection and third-party integrations.

• Track record of leading consumer journey optimization efforts using data and experimentation (A/B testing journey mapping funnel optimization) to drive engagement and retention.

Physical Requirements: 

• Work is performed indoors with potential for exposure to safety and health hazards related to office work. Could periodically travel to other office and operational sites. 
• Prolonged periods of sitting at a desk and working on a computer.

SelectQuote Core Values: 

Service: We create positive customer experiences. 

Entrepreneurship: We create innovate & take risks. 

Leadership: We build & invest in high-performing teams. 

Empowerment: We embrace a changing environment. 

Courage: We challenge the status quo & drive continuous improvement.

Teamwork: We help support & celebrate each other.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required.